A co-branded credit card is basically when a Bank partner with a particular merchant and offers exclusive benefits for customers using the credit cards. Now a day, you can see the logos of different companies along with the banks on the credit cards. These type of cards are particularly for the benefits of the customers those are buying frequently from a particular large shopping, e-commerce or service providers. It could be visa or master credit card, however, the features & benefits are same. The sponsored merchant offer discounts, rewards points, cash backs to the user of these co-branded credit card.